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6 Realtor Headshot Tips

Getting a great headshot can be easier said than done. Let's talk about how your realty business can make the most of a headshot session with these realtor headshot tips.

realtor tips for headshots how to take a good headshot for real estate photos

Why Real Estate Headshots are Important

Your headshot is your calling card, and it's often going to be someone's first impression of you. That's why it's so important to have a quality headshot that showcases you with just the right balance of professionalism, approachability, and sincerity. This can be quite a task, however; especially when so many of us feel downright awkward in front of a camera! When you do get it right though, it can have a noticeable impact on your leads and sales, as a good headshot builds trust in your brand.

How to get a great Realtor Headshot

A headshot session may not be something you're looking forward to, but with the right photographer, it can be well worth your time and effort...and even fun! Here's some helpful tips to make the most of your session:

1. Smile!

Smiling is a great way to make a good first impression on others. Smiles convey warmth, confidence, trust, and approachability. When you smile, you tell your audience that you are pleasant to work with, which will in turn make you more attractive to prospective clients.


Be sure that your smile is a genuine one, however, as people can pick up on a fake smile. Remember: genuine smiles are gravity-defying. When we are genuinely smiling, the corners of our mouth curl upwards and our eyebrows are raised. It's best to think of a funny memory or joke as you're being photographed to bring out a genuine smile, but they can also be rehearsed if you're confident in your acting skills.

2. Practice Power Poses

Did you know that just holding a simple pose for a few moments can make you feel more confident? It's true - they're called power poses, and they also affect how others perceive you as well. Power poses are very effective in branding, especially for professionals who want to be perceived as knowledgeable and capable by their audience.

It's natural to feel nervous in front of the camera. In fact, take it from a professional: being in front of a camera can feel awkward your first time around. Fortunately, you can practice power poses and/or work with a professional headshot photographer who will capture you looking confident and powerful, even if you feel a little nervous or awkward on the inside.

3. Dress for Success

When taking a good realtor headshot, it's important to look the part. When most people think of a realtor, a person in a formal business or business casual outfit comes to mind. Now, there may be small differences across region or specialty, but typically all realtor headshots follow this rule. When in doubt, you can always check out how other realtors in your area dress. This guide may also come in handy for you.

4. Reinforce your Brand Message

In addition to dressing for success, a headshot session is a great time to reinforce your brand message. Are you a no-nonsense commercial property realtor? Perhaps a grey or white background will be fitting for your brand. If you work in a large firm, getting the headshots done in the office may be more appropriate. Or, if you happen to sell residential properties in a beach town, for example, an outdoor headshot session near the water may be more appropriate. The location of your headshot session, whether in-studio, office, or outdoor, can be a great way to showcase your brand with potential clients.

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This realtor specializes beachside properties, and thus chose outdoor headshots for brand messaging.

5. Update your Headshot Often

So, while there's no hard rule on how often you should update headshots, it's generally a good practice to update them whenever there's a major change to your appearance. If your headshot doesn't match how you actually look, your prospective clients may feel deceived and distrustful of your brand. So if you recently dyed your hair, or got a face tattoo (hey, I'm not judging), it's probably time to book a new headshot session. Otherwise, every 2-3 years should be fine when it comes to updating your headshots.

6. Hire a Professional Photographer

Lastly, make sure you entrust something as important as your realtor headshot to a professional. Professional headshot photographers have experience bringing out the best angles and expressions in a subject, and will light you properly for a quality, serious-looking headshot. Just make sure you're asking the right questions before you book your photographer.


Headshot sessions often run in the range of $125-$500, but this can depend on the area and experience of the photographer. The return on investment that a good headshot provides is well worth the cost.

Pensacola Headshot Photographer

A professional headshot will often be someone's first impression of you, so it's important to choose the right headshot photographer for the job. If you're in need of an experienced, professional headshot photographer in the Pensacola area, I'd be happy to capture your headshots. I have package options for a variety of budgets. Get started here, and let's get some great headshots:

Thanks for reading! If you enjoyed this content, considering subscribing to the newsletter or following me on Instagram, where I interact with my fans & share exclusive behind-the-scenes content. Are you ready to schedule your photoshoot? I would love to be your photographer! Get in touch with me to book your session, and let's create some beautiful images.

realtor tips for headshots how to take a good headshot for real estate photos

Austen Hunter Photography is a Pensacola, Florida photographer who specializes in senior picture photography, beach photography, fashion photography, graduation photography, military portrait photography and headshot photography in a bold, graphic style, from Destin and 30A Florida, to Pensacola to Orange Beach and Gulf Shores Alabama. Austen Hunter has been published internationally and is known for his bold, graphic, and clean photographic style. He uses a variety of both natural light and off-camera flash to capture images. People book Austen for outdoor portrait sessions or sessions conducted at his home studio.